Champions League winners Chelsea making most of corporate sponsorship

Given Chelsea’s Champions League heroics last season and the amount of money spent on the playing squad by Roman Abramovich, the Stamford Bridge outfit are one of the most prominent and well-known teams and brands in world football, with luxury cars, high end electronics and energy drinks all part of the Chelsea sponsors stable. As the team further their ambitions on the pitch, the club and the players have certain commercial deals in place to make the most of their star status away from the action.

Chelsea have recently announced that shirt sponsor Samsung have exercised the option to renew their deal with the west London club, which has been in place since 2005. The South Korean electronics manufacturer pay the Blues £15 million per season to ensure fans see their brand name when getting their favourite football shirts from JD Sports, and the extension is in place until May 2015.

The Blues’ kits are manufactured by Adidas, which helps to add extra revenue to the positive side of the club’s profit and loss account. The sportswear giants pay Roberto Di Matteo’s men £20 million per season in producing the side’s strips, with the current deal spanning eight years until 2018. The sponsorship in total will generate £160 million for Chelsea in what is believed to be one of the most lucrative kit deals in England and European football.

Earlier this year the west Londoners announced a strange deal with Russian energy provider Gazprom, who have signed a three-year deal to provide the side’s gas and electricity to all facilities. The Moscow-based powerhouse have recently been added as a Champions League sponsor and will now become involved in Chelsea’s award-winning global corporate social responsibility activities. Gazprom acquired Roman Abramovich’s oil production company Sibneft in 2005 in a huge deal, however the exact finances that the Russia company provides Chelsea remain unknown.

Chelsea have a raft of other corporate partners, which globally include Audi, Delta, Singha, Sauber F1 team, Thomas Cook Sport, EA Sports and Dolce and Gabbana. Regional partners include Barbados Tourism Authority, Atlas, BNI, Coca-Cola, Digicel, Lucozade Sport and Viagogo.

It is not only the club that reap the benefits of success on the pitch, as individual players are rewarded with lucrative sponsorship deals for their performances on the big stage. International superstars such as Fernando Torres, Frank Lampard and Juan Mata are paid multi-millions to wear the latest boots from sportswear giants and have other sponsorship deals in place to bolster their already bulging bank balances.

However, one player that has seen a sponsorship deal go sour is John Terry. It has been a controversial last 12 months for the experienced centre-half, who has lost the England captaincy, been accused of racially abusing Anton Ferdinand before being acquitted in court and recently retired from international football due to the ongoing FA investigation. Due to the damage to the player’s reputation and image over the last year, boot makers Umbro have declined to renew their deal with the Chelsea stopper. The partnership was worth £4 million a year to Terry, who is starting to feel the strain of his supposed actions financially.

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